Model Context Protocol

A Playbook for Ātangible Systems

An investment and design lens for navigating heterogeneous knowledge ecosystems across the ātangible continuum, boosting information exchange, and aligning system behavior with human-centered goals.

Understanding MCP

An agent-based framework for knowledge ecosystems

Ātangible systems exist on a continuum where value transcends the traditional tangible-intangible dichotomy. The prefix "ā" (as in Sanskrit "ātman") indicates something that cannot be fully defined or contained in a concept. Even seemingly physical systems like steel manufacturing benefit from community knowledge bases and logistic efficiency, placing them on this ātangible continuum.

The Model Context Protocol (MCP) is proposed as an investment and design lens to navigate these complex systems. It functions as an agent-based framework for heterogeneous knowledge ecosystems, aiming to boost information exchange and align system behavior with human-centered goals across the full spectrum of ātangibility.

Agent-Based Framework

MCP treats each participant as an agent with its own knowledge and goals, and introduces meta-agents or shared protocols that help these agents exchange information more effectively.

Information Gain

By facilitating context exchange, MCP enables higher information gain – each interaction yields new insights or reduces uncertainty – which is crucial in environments where knowledge is the primary currency.

Human-Centric Teleology

MCP aligns system goals with human values and objectives (such as well-being, creativity, problem-solving) rather than just financial metrics, helping avoid purely self-interested behaviors.

Network Effects

An MCP-guided system resembles a well-orchestrated knowledge economy where heterogeneous participants interact through a common protocol, fostering meta-learning and adaptation.

Multi-Level Analysis

Understanding ātangible systems across micro, mezzo, and macro domains

Micro Level: Agents & Intangibles

At the micro level, we examine individual agents within the atangible system - the people, organizations, AI systems, and other entities that create and exchange knowledge. This is where intangible assets originate and where the fundamental building blocks of the ecosystem exist.

Individual Agents

The primary actors in an atangible system, including people, organizations, AI systems, and projects. Each possesses unique context that shapes interactions.

Intangible Assets

Knowledge, creativity, data, relationships, and intellectual property that lack physical form yet carry immense value.

Knowledge Heterogeneity

The diversity of knowledge across agents, including complementary expertise, perspective diversity, and domain knowledge.

Learning and Adaptation

The ability of agents to incorporate feedback, experiment, absorb knowledge, and adapt strategies.

Learn More About Micro Level

Mezzo Level: Network & Exchange Structure

The mezzo level represents the communities, markets, and networks that connect individual agents within an atangible system. This is where exchange structures emerge, where meta-agents orchestrate interactions, and where protocols for knowledge sharing take shape.

Communities and Networks

The collectives that form the social infrastructure through which knowledge flows, including communities of practice, innovation networks, and digital platforms.

Meta-Agents and Orchestrators

Entities that facilitate connections and establish rules, including platform providers, industry associations, conveners, and intermediaries.

Exchange Models

Structures for exchanging intangible assets, from formal marketplaces to open collaboration and commons-based systems.

Trust Networks

Mechanisms that build confidence in exchanges, including reputation systems, governance frameworks, and quality assurance.

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Macro Level: System & Policy Environment

The macro level encompasses the broader system and policy environment in which atangible ecosystems operate. This includes regulations, economic conditions, cultural norms, and cross-sector linkages that shape how knowledge is created, shared, and utilized across society.

Regulatory Frameworks

Formal rules governing atangible systems, including intellectual property laws, data regulations, competition policy, and financial regulations.

Economic Conditions

Broader factors influencing atangible systems, including investment climate, market structures, fiscal policies, and global trade.

Cultural Norms

Societal values and practices that shape atangible systems, including collaboration culture, risk tolerance, time horizons, and knowledge valuation.

Cross-Sector Linkages

Connections between different domains, including industry-academia partnerships, public-private cooperation, and international collaboration.

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Happy vs. Unhappy Markets

Information, trust, and transparency in ātangible systems

Unhappy Markets

Information Flow

Severe information asymmetry exists between parties. Critical knowledge is hoarded or hidden. Exchanges yield little useful information.

Trust and Transaction Costs

Low trust between participants. High costs for searching, negotiating, and enforcing deals. Expensive verification mechanisms required.

Market-Clearing

Chronic mismatches between supply and demand. Valuable resources remain underutilized. The market fails to self-correct.

Pricing Transparency

Pricing is opaque and inconsistent. Comparison shopping is difficult or impossible. Arbitrary price discrimination is common.

Happy Markets

Information Flow

Information is symmetrically distributed among participants. Knowledge is readily available to all players. Each transaction conveys useful knowledge.

Trust and Transaction Costs

High trust between participants. Low costs for searching, negotiating, and enforcing deals. Reputation systems function effectively.

Market-Clearing

Supply and demand find equilibrium smoothly. Resources flow to where they're most valued. The market self-corrects over time.

Pricing Transparency

Prices are transparent or discoverable. Participants can compare options effectively. Pricing reflects genuine supply/demand dynamics.

Transforming Unhappy Markets with MCP

The Model Context Protocol offers strategies for transforming unhappy ātangible markets into happy ones by enhancing information flow, building trust infrastructure, improving market-clearing, and increasing pricing transparency across the full spectrum of ātangibility.

Learn More About Market Transformation Explore Real-World Examples

Engage with MCP

Connect with others interested in atangible systems

Invest in MCP Initiatives

Support ventures that improve information flow, build trust, and create more coherent ātangible systems across unhappy markets

Financial Investment

Provide capital to support the development and scaling of MCP-aligned initiatives. Options range from early-stage funding to growth capital for established ventures.

Expertise Contribution

Share your knowledge, skills, and experience to help MCP initiatives overcome challenges and accelerate their development.

Network Access

Open doors for MCP initiatives by providing connections to relevant stakeholders, communities, and resources.

Resource Sharing

Provide access to valuable resources that can help MCP initiatives develop and scale more efficiently.

MCP Investment Guide

Learn how to evaluate and engage with MCP-aligned initiatives using our comprehensive multi-level framework.

Read Investment Guide

About MCP

The origins and vision behind the Model Context Protocol

The Model Context Protocol (MCP) playbook encourages us to look beyond immediate tangibles and consider the contextual fabric that connects agents in a system. By framing markets in terms of information flow, trust, transparency, and alignment of purpose, we gain a powerful lens to diagnose why certain tech or knowledge-based markets underperform and how we might transform them.

Happy atangible markets don't arise by accident – they require thoughtful design and investment across micro, mezzo, and macro scales to put the right protocols and incentives in place. An investor or leader using MCP thinking will seek out opportunities where diverse knowledge is synergized rather than isolated, where meta-agents (be it platforms or standards) are in place to orchestrate exchanges, and where the system's goals are ultimately aligned with human well-being and development.

MCP is both an analytical tool and a call to action: a reminder that in the modern economy, context is an asset just as much as content. Those who can create and govern the protocols for context – enabling knowledge to find its users and vice versa – will unlock outsized value, turning inefficient markets into engines of innovation and impact.

Our Team

The MCP framework is being developed by a diverse team of researchers, practitioners, and investors committed to improving how knowledge flows in our economy.